Keith has more than 30 years of experience in working in the senior care industry. He began this experience with the hands-on position as a nursing home orderly/nurses aide. His tenure also includes working as a physical therapy aide in restorative nursing programs. He moved into activities and program development that included a chaplaincy program, an intergenerational program and eventually helped establish one of the first Alzheimer’s special care units. As an admissions coordinator conducting pre-admission screening assessments, he also did the sales and marketing as well as supervised the program and events team in a large, urban sub-acute skilled nursing center. He assisted with setting up an acute-care-hospital-based skilled nursing unit. He worked as a director of the sales and marketing of five San Francisco nursing centers. He was the director of social services in a facility that had an in-house AIDS unit. He was the director of a skilled nursing Alzheimer’s unit. He became an RCFE administrator and opened an assisted living community specializing in dementia care. As a regional director, he oversaw the operations and program development for a multi-community assisted living company serving residents living with memory impairment. In that position he also coordinated a complete facility remodeling and refurbishment project. Keith served as a consultant and trainer for the Alzheimer’s Association. Trained as a California Adult Education Teacher, he is a vendor for DSS offering continuing education renewal courses for licensed RCFE administrators and travels throughout the state of California as a trainer. www.bjugstad.com He is a personal fitness trainer with a Senior Fitness Specialist certification. He is a consultant for RCFE assisted living communities / board and care homes. He was the co-chair of an intergenerational project for the city of San Leandro that resulted in a published book written by community youth who interviewed community elders; it is now used in the city’s public school curriculum. He is an account executive for Personality Resources International (Canada) Inc. www.personalityresources.com