Opening a new assisted living community is a challenging
and complex experience. It can be ultimately very rewarding,
as you see a filled facility that meets the needs of many
families in your local area. There are many elements to consider:
timelines, positioning strategy, facility construction (or
renovation), hiring of key staff, and the development of a
marketing plan. You may be directly involved in some of these,
whereas you may have little involvement in others. While CareTrain’s
marketing course addresses the primary characteristics for
a well-balanced marketing strategy, this section is devoted
exclusively to those additional responsibilities that require
attention and comprehensive planning in a start-up facility.
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